Kannada's Future Depends on Cultural Capital and Not Coercion
Bengaluru's linguistic transformation and the path forward for language preservation
My journey from a Kannada-speaking childhood to the current linguistic landscape of Bengaluru, my hometown, mirrors the city's physical expansion. Growing up, Kannada was the dominant language in public spaces. It was the language of my childhood. However, as an adult, I find myself navigating a very different linguistic landscape. In many of Bengaluru's IT neighborhoods, the gradual replacement of Kannada by Hindi and English as the predominant languages has led to a growing sense of alienation among the city's original residents. This linguistic transition has been disorienting for many, stirring a sense of nostalgia as we witness this shift in our beloved city.
Regrettably, the nostalgia has turned into violence for some. There are speculations that these acts are politically motivated. Regardless, vandalism and fear are increasing under the guise of linguistic activism aimed at preserving and promoting Kannada culture. While some believe such aggressive tactics are necessary, they only instill fear rather than genuine interest or affection for the culture. This has created an atmosphere of intimidation and resentment, widening the conflicts between locals and migrants. It's important to remember that migrants contribute to the economic opportunities in the city and, ultimately, the nation. So, why hate them? These coercive methods are not just ineffective; they are also detrimental to the cause they claim to champion.
Language preservation is not about imposing a language; it's about fostering a sense of pride and connection. Tactics like vandalism and coercive laws are counterproductive to this goal. Instead, we can draw inspiration from the legacy of our cultural icons like Kuvempu, Bendre, and Karnad, as well as filmmakers like Girish Kasaravalli. They didn't force Kannada onto people; they invited them into its rich world through the irresistible allure of their art. This is the essence of cultural capital—an approach that celebrates the culture and draws people in, fostering a genuine interest in the language.
Culture holds more sway than legislation and coercion when it comes to preserving languages. The rise in global popularity of South Korean entertainment, from the viral hit "Gangnam Style" to the international success of films like "Parasite" and TV shows like "Squid Game," is a prime example of cultural influence. As a result, there has been a significant increase in the number of people enrolling in Korean language classes worldwide. This is a clear demonstration of the natural pull of cultural capital. By investing in preserving, reviving, and enriching cultural artifacts like Kannada cinema, literature, music, and art, we can attract and engage people more effectively than through vandalism or any coercive method. Our aim should be to win hearts and minds through the power of our cultural contributions, not through fear or resentment.
We must move beyond coercion and focus on long-term cultural revival and engagement to truly honor and preserve the Kannada language and culture. The government of Karnataka and pro-Kannada activists should redirect their efforts toward nurturing the arts, supporting artists, and promoting our culture on global platforms. We can achieve this by creating spaces where Kannada is not just taught but experienced in its full glory through theater, literature festivals, film screenings, and art exhibitions. By doing so, we can leave behind a legacy that future generations will not only remember but also be proud to embrace and carry forward. The future of Kannada is not in intimidation but in its potential to inspire globally.